Top exec WPP advises his clients: “first mobile, then social media”

Posted on June 14, 2011 by cedric

Apologies, the article is in Dutch. Here’s the link.

Interesting quote, but nevertheless we beg to differ!

Mark Read applies a dead wrong definition of social media. Many make the same mistake.

Social media does not equal Facebook or Twitter as isolated, standalone platforms. Social media is a set of communication techniques, tools and technologies (media) that allows individuals to share content with friends or others “the easy way” (social). Whether this sharing takes place via mobile internet or via the “traditional” internet: it doesn’t matter. Social media includes mobile. Or vice versa: the mobile channel is (usually) social.

Perhaps try to answer the following questions to make this more clear:

- When a company registers a Twitter account, does that company implement mobile, or social media?

- When a company is active on Foursquare, would that fall in the mobile category, or would that be social media?

- When a company launches a branded game and integrates Scoreloop: mobile? or social media?

If one would consider mobile to be something completely different from social media, then that would bring us back to the nineties. Game of Snake, anyone? I believe Mark Read would not recommend his clients to develop standalone mobile apps, so he must be mixing up things.

Or just like Clo Willaerts states in her book : “stop confusing social media with social networks!”.

Posted in Social Media |

Proudfield wins Red Herring award!

Posted on June 14, 2011 by cedric

We’re thrilled to announce that Proudfield is selected as one of this year’s Red Herring Top 100 European most promising tech start-ups. Only two Belgian companies made it to the top 100, so we are quite happy with this result! The full press release is copied below.

 

Proudfield Selected as a Red Herring Top 100 Europe Tech Startup
27.5.2011 – Keerbergen, Belgium – Social media agency Proudfield (www.proudfield.com) is proud to be selected as one of this year’s Red Herring Top 100 European most promising tech start-ups. Red Herring announced its Top 100 award in recognition of the leading private companies from Europe, celebrating these startups’ innovations and technologies across their respective industries.
Proudfield develops applications and games on social media. “We allow companies to integrate social media in their business model,” says Cedric De Vleeschauwer, CEO of Proudfield.
”Our team has always been inspired by innovation” adds co-founder Patrik Vandewalle.“Early 2010 we launched the first European e-shop on Facebook (cash4mobile) and since helped-out many customers realizing true social media applications and brand strategies. More recently we are happy to also enjoy with our first social game MyClub, providing a unique 3D gaming experience on Facebook and Hi5.”
“Choosing the companies with the strongest potential was by no means a small feat,” said Alex Vieux, publisher and CEO of Red Herring. “After rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across Europe to the Top 100 Winners. We believe Proudfield embodies the vision, drive and innovation that define a successful entrepreneurial venture. Proudfield should be proud of its accomplishment, as the competition was very strong.”
RED HERRING’S TOP 100 EUROPE
Red Herring’s Top 100 Europe list has become a mark of distinction for identifying promising new companies and entrepreneurs. Red Herring editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype, Salesforce.com, YouTube, and eBay would change the way we live and work.
Red Herring’s editorial staff evaluated the companies on both quantitative and qualitative criteria, such as financial performance, technology innovation, management quality, strategy, and market penetration. This assessment of potential is complemented by a review of the track record and standing of startups relative to their sector peers, allowing Red Herring to see past the “buzz” and make the list a valuable instrument of discovery and advocacy for the most promising new business models in Europe.
ABOUT PROUDFIELD
Proudfield is a Belgian developer of social media applications. Proudfield bridges the gap between the traditional industry and the digital world with its innovative business applications, and surprises with new social gaming concepts. More information on www.proudfield.com.

Posted in News |