The Viral Revolution

The static country borders as we know them today are based on ethnic origin, language, economic significance, religion or defined by war. Inside of these borders relationships were built, maintained and broken. Until social networks were developed.

Social networks supported by new technologies have ended traditional relationships. They changed into digital relationships. No longer based on old values, but defined by what social network you log into.

New societies are born and forming based on interests, opinions, empathy, relationships, status, emotions,… What was once a physical interaction has shifted towards a digital interaction in communities through social networks. Viral marketing and member interaction applications spread across and embrace its new inhabitants.

The traditional industry producing means to physically interact is now struggling to survive caused by this change. Earlier attempts of creating a virtual world have failed. The reason for this was a social gap between the physical and virtual.

This gap can be bridged. Imagine a link between the traditional and digital industries. A bridge that unites people’s interests and businesses based on relations and profiles. Imagine the traditional above- and below-the-line communication transformed into industry applications plugging in into social networks. Not aiming for the masses, but targeting a well defined user with your products and services.

A new channel opens.

2010. Viral industrialisation ultimately evolves into a new era digital globalization. Members and industries seamlessly interact and trade across disperse network societies. Inter-society rules and trade agreements are commonplace and structure our new global economy. 2011.